Yoav Kutner d’Oro discusses the merits of B2B e-commerce software instead of CPQ

Yoav Kutner, CEO and co-founder of OroCommerce, was recently featured in Evolving Enterprise magazine to discuss the merits of B2B e-commerce software instead of CPQ (Configure, Price, Quote). Kutner said, “This option is pretty basic, but it can be customized and extended. Offering “product bundling” as a priority feature is intentional, particularly because it will improve the functioning of current configurable products and essentially make them a replacement for CPQ. »

According to industry journalist author TR Cutler, “Traditional e-commerce platforms may not replace CPQ, but best-in-class e-commerce solutions are able to do so by offering native configurable product functionality. “.

Kutner suggested, “An open source customer relationship management (CRM) solution should include customer interaction data capture, marketing tools, dashboards, and more. Customer interactions, such as support tickets, email responses, and product views, are captured and tracked across multiple touchpoints, including B2B and B2C online stores, point systems sales, email campaigns and social channels.

The Evolving Enterprise is the new digital magazine featuring real-world applications for leading technologies like artificial intelligence and machine learning.

About Oro, Inc.:

Oro Inc. creates powerful and flexible customer-focused software for B2B digital transformation. The revolutionary flexibility of their digital solutions, combined with a robust set of B2B features available out of the box, ensures that Oro’s B2B e-commerce and B2B marketplace management platforms are purpose-built for manufacturers, distributors, wholesalers and multi-channel brands. The products’ powerful core capabilities, ease of customization and implementation, and availability of a strong and knowledgeable technology ecosystem of solution integrators ensure unparalleled efficiency and time to market.

This integrated technology solution offers a diverse range of B2B features and capabilities, including:

Oro, Inc. was started in 2012 by former Magento co-founders, including Yoav Kutner, CEO, who was named a Supply & Demand Chain Executive Pros to Know recipient.

Oro’s team and partners are celebrating 10 years of the company by remotely providing innovative solutions for dynamic companies embarking on digital transformation. OroCommerce has been recognized as an important player in the e-commerce vendor market by all major analytics companies, including IDC, Gartner, and Forrester. Follow on Twitter @OroCommerce or call (323) 591-1514.

Media Contact
Company Name: Oro, Inc.
Contact person: Anna Korolekh, Marketing Director
E-mail: Send an email
Call: (323) 591-1514
Address:1901 Avenue of the Stars Suite 1900
Town: Los Angeles
State: California
Country: United States
Website: https://oroinc.com/

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