SAP PH appoints new CEO

Software giant SAP SE has named cycling enthusiast Rudy Abrahams as its new general manager for the Philippines.

Abrahams will be responsible for SAP Philippines’ innovative and customer-centric approach to driving digital transformation in the country. His focus areas are helping customers, partners and communities solve the most important issues they face, such as cloud business transformation, building a resilient supply chain and creating a sustainable future. He will report to Verena Siow, president and general manager of SAP Southeast Asia.

Abrahams is an avid sports enthusiast, particularly cycling, and is also an avid reader, particularly of personal mastery topics and autobiographies. He is a strong supporter of gender diversity, equity and inclusion. He believes in developing young talent and female leaders to build a resilient and sustainable workforce.

Rudy Abrahams, Managing Director of SAP Philippines

As a people-oriented leader, he is also an advocate for mental health awareness.

Prior to joining SAP Dubai in 2017, Abrahams worked in Cape Town, South Africa, where he was responsible for the city’s SAP Enterprise Support Center since 2010.

“I am delighted that Rudy Abrahams brings both his leadership and his deep experience in business transformation to SAP Philippines. His outstanding track record and passion for helping our customers, partners and communities function better will be instrumental in supporting the digital economy and growth of the Philippines and Southeast Asia,” said Siow.

“The past two years have demonstrated how critical digital technologies, such as cloud and artificial intelligence, are for business continuity and for thriving in uncertain times. In the Philippines alone, we’ve seen more businesses adopt cloud technologies to stay competitive and ensure they adhere to the demands of their end-user customers,” Abrahams said.

“The Philippines has pushed its national digital transformation agenda, especially with ongoing private and public sector projects. We believe that private-public-plural partnerships are integral to achieving the country’s goals,” he said.

“At SAP, we aspire to be a trusted technology partner that can enable more organizations across the country to transform into smart, sustainable businesses. Above all, collectively with our customers and partners, we aim to have a profound and unique impact on sustainability,” said Abrahams.

Abrahams brings over 25 years of ICT experience in the public and private sectors, with expertise in large-scale digital transformation and a leadership style that puts people first. He was most recently Vice President and Head of SuccessFactors for SAP Southeast Asia, where he was responsible for revenue generation, customer engagement, and working with partners for business results and success. clients.

“As a company that puts people first, we aim to make SAP a great place to work and foster the professional and personal development of every individual. Leveraging SAP technology, we always make sure to embed diversity and inclusion practices into our processes. We know that companies in the Philippines have also pushed for equality in the workplace, policies and education. So I look forward to sharing best practices and insights with our partners and customers in this area,” said Abrahams.

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