Rural provider Homeward forms market partnership with Rite Aid
What you should know:
– Homeward, the comprehensive network of rural care providers started by former Livongo titan Dr. Jenny Schneider, announced a partnership with Rite Aid to provide onsite care to rural Americans, starting with Medicare .
– Homeward’s work with Rite Aid will also support the pharmacy retailer’s recently announced plans to double pharmacy services, with a greater focus on expansion into underserved communities. This is also Rite Aid’s first push to bring true clinical services to their stores.
Connecting Underserved Seniors with Providers
Pharmacists are among the most trusted members of a local community, especially for the more than 50% of Americans living with a chronic disease. Today, Rite Aid has over 6,300 pharmacists in 2,300 locations, including 700 pharmacies in rural areas, many of which are healthcare deserts with limited access to doctors and hospitals.
Starting this summer, Homeward and Rite Aid will partner to connect underserved seniors with providers and other clinical services. Rite Aid pharmacists will be able to introduce Medicare-eligible customers to Homeward’s clinical services, including annual wellness visits, screenings and risk assessments. In addition, Rite Aid will house Homeward’s mobile care units in select rural Michigan locations to provide care and services to underserved communities with the goal of expanding into other markets nationwide.
Homeward Network Services
Homeward deploys an integrated care model that combines mobile and community-based care with centralized clinical oversight and continuous care management. Returning providers see members both in community mobile clinics and in members’ homes, depending on their preferences. Home care teams perform physical exams, perform basic diagnostic tests and, as needed, refer members to regional health systems and specialists if more complex diagnoses are needed. Homeward’s technology-enabled model of care also includes virtual visits and in-home cellular remote monitoring that keeps patients connected to their multidisciplinary care team.
Homeward will provide in-network services, including primary care and specialty care beginning with cardiology, in Q3 2022 for those covered under Medicare and Medicare Advantage plans. The company will move away from the fee-for-service model – which by default applies to clinical care settings and limits the ability to leverage new and innovative technologies and services – in favor of a total capitation based on value.