Roku updates software with a focus on content discovery

Roku’s operating system on a smart TV. (Graphic by The Desk)

Roku is rolling out an updated version of its Smart TV operating system that aims to make it easier to find TV shows and movies across different apps and services.

The update, Roku OS 11.5, will include a new feature called The Buzz that will curate content from a handful of supported apps, including AMC Plus, Apple TV Plus, Showtime, Starz, and Tubi, with support more apps to come in the future. .

Through The Buzz, streamers will be able to watch trailers, interviews, and extras for TV shows and movies available on supported apps. Streamers can then watch the show or movie with the press of a button in The Buzz.

“We’re in the golden age of streaming with more quality shows and movies than ever before, which we know can be overwhelming at times,” Preston Smalley, lineup manager, said Monday. Roku products, in a statement. “By personalizing how our customers connect to the content they love and providing more ways to discover and access new content to stream or save for later, our users have more tools than never to watch what they want with ease.”

In addition to The Buzz, Roku is also launching a new “save list” feature where streamers can bookmark movies and TV shows, as well as a “continue watching” feature that will allow streamers to pick up where they left off. stopped in a TV episode or movie. .

Changes are also coming to The Roku Channel, the company’s native streaming marketplace and ad-supported free streaming service. On the marketplace, users will now be able to add services to a favorites list and sort services by category. The ad-supported streaming service within the Roku Channel will also allow customers to sort the hundreds of free linear channels by category, including news, sports, entertainment, kids’ programming, music and streams. in Spanish.

The updated operating system will roll out to supported Roku devices in the coming months, the company said.

Roku offers a budget range of devices and streaming TV sticks that start at $30, though gadgets are frequently on sale. Roku devices are available for purchase on the company’s website, on Amazon and to best buy and walmart.

Several smart TV makers are also partnering with Roku to bring the company’s operating system built into their electronic devices. Companies that make Roku smart TVs include TCL, Hisense, element and Onn, Walmart’s home electronics brand.

Roku devices offer access to many popular free and subscription streaming services including Netflix, Amazon Prime, Disney Plus, YouTube, Hulu, ESPN Plus, Peacock, HBO Max, Showtime, Starz, Epix, Paramount Plus, YouTube TV , Sling TV and Philon, among others.

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