LEGO seeks APAC e-commerce director to build on ‘ambitious’ regional expansion plans


The LEGO Group is looking for an APAC E-Commerce Manager. According to the job posting on LinkedIn, the opening comes as the brand has “ambitious plans for expansion in the region.” The position will be based in Singapore and the successful candidate will lead’s business growth in the region.

As per the job description, some of the expected roles of an APAC eCommerce manager include leading the business performance and profit and loss of APAC; own the APAC strategy, budget and forecast; manage a growing direct and indirect APAC team in the areas of commerce, merchandising, marketing and operations; and in partnership with functions such as global e-commerce, finance, supply chain, distribution, etc. to achieve business results, market expansion and customer improvements.

Additionally, the successful candidate will be responsible for maximizing data to identify key strategies, business activities and partner communications to accelerate the brand’s already strong and growing e-commerce business. The candidate will also be responsible for ensuring that there is a holistic thinking about building brand commitment, sales dynamics and profitability; and translate and support the deployment of global e-commerce and branding strategies – such as sustainability and new site features – in the APAC region.

At the same time, the APAC e-commerce director will influence global and local strategies as a member of the regional global e-commerce and APAC leadership teams.

To qualify, the selected candidate will need to have more than six years of direct-to-consumer e-commerce experience in multiple countries and regions with business growth experience in the APAC region with a focus on sales, score promoter’s net and profitability, as well as experience in launching e-commerce sites in new markets; and manage, develop and coach a team spread around the world. Additionally, the candidate should also have the ability to lead in pressure situations with strong interpersonal and collaborative skills and reduce clutter and complexity to create clarity and simplicity.

The candidate should also have an in-depth understanding of the e-commerce landscape and regional specifics, the broader e-commerce landscape in APAC across major e-commerce platforms and marketplaces, as well as all trade levers in commerce. electronics with the ability to interpret information and agility to drive business growth. Strong partner management skills and the ability to communicate openly and collaboratively across cultures and time zones within a large matrix multinational corporation are also required.

The LEGO Group is also looking for someone who can handle situations with confidence, tact and resourcefulness, with an enthusiastic and positive approach and a determination to overcome obstacles. Excellent written and verbal communication skills, with experience in presenting and engaging with partners at all levels is a must, while a bachelor’s degree or equivalent in business or a related field is preferred.

The ideal candidate would be a highly motivated and organized person, able to work independently, but in collaboration; with a ‘roll up your sleeves’, ‘do it’ mentality and a collaborative attitude. The candidate would also be results-oriented with an emphasis on quality, efficiency and operational excellence; attitude of continuous improvement. In addition to travel retail, LEGO currently has more than 620 stores in around eight countries and operates online in more than 30 countries.

Although the LEGO Group did not provide specific statistics, it said in September that e-commerce sales on its proprietary and partner platforms increased by 50% compared to the same period last year. During the first half of the year, the Group announced an overall increase in its revenue of 46% to around 36 billion US dollars compared to the same period last year. Consumer sales grew 36%, overtaking the toy industry and driving market share growth globally and in all major markets.

The Group also celebrated diversity and inclusiveness in May with its buildable LEGO® Everyone’s Awesome display model. The set is inspired by the iconic rainbow flag which is used as a symbol of love and acceptance by the LGBTQIA + community and includes 11 monochrome mini figures, each with their own hairstyle and rainbow color . The set was officially launched on June 1, 2021 to mark the start of Pride Month and was designed by VP Design Matthew Ashton. The set was also a celebration of the LGBTQIA + community within the LEGO Group and among the brand’s adult fans.

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