Laurence Barreau is appointed Commercial Director of the Barrière Group

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Laurence Barreau has carried out most of her activity within large French hotel groups, for luxury and premium brand portfolios.

From 2009 to 2014, she was Sales Director of Sofitel Europe, then joined the Global Sales team as Business Development Director of Sofitel, MGallery and Pullman, where she implements the strategic business decisions and actions of luxury and high-end brands. range all over the world.

Following the integration of Fairmont, Raffles and Swissôtel, she was appointed Sales Director of the Accor group’s luxury brands and actively participated in the new organization of luxury sales in global sales.

In 2018, Laurence became VP Sales & Marketing Accor Luxury & Upscale Brands, notably for Turkey and Russia. Then took the position of VP Sales & Marketing for Accor Luxury Brands hotels in Europe.

His strong experience in Operations, Sales, Marketing and his in-depth knowledge of luxury sales networks give him an in-depth understanding of current issues and future prospects.

As part of her new missions, Laurence Barreau will notably aim to supervise and supervise the sales team, and thus participate in the marketing of the new points of sale of the Barrière group.


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