IZEA, Inc (IZEA) Announces Extension of Marketing Contract for Leading Mobile Service Provider
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IZEA Worldwide, Inc. (NASDAQ: IZEA), the leading supplier of influencer marketing technologies, data and services for the world’s largest brands, today announced it has won a six-figure contract extension for a leading mobile telecommunications company. The new contract concerns managed influencer marketing services and is a continuation of an existing relationship with the company. Influencer activations are expected to begin in Q4 2021 and will continue through 2022. This is the largest single contract IZEA has received to promote this brand, and it doubles the size of the largest engagement previous.
“Influencer marketing is an inherent solution to telecom providers, and we have found that success has generated value for brands across the industry,” said Ted murphy, Founder and CEO of IZEA. “Creators rely heavily on their smartphones and high-speed connectivity for a living, especially with the rise of short formats and streaming video content. This makes them natural storytellers for the devices and networks they trust and love. “
“We are excited to expand our relationship and onboard additional influencers to share their brand experiences with their audiences,” continued Murphy. “The increase in the size and scope of the program reflects our commitment to providing our clients with the best technologies, information and services in the influencer marketing industry. “
IZEA recently announced that it set a record for managed service bookings for the best quarter in company history during the third quarter. Managed service bookings in the third quarter of 2021 increased 181% year-on-year to $ 11.3 million from the third quarter of 2020, which stood at $ 4.0 million. IZEA’s net income and treasury results will be announced along with the rest of its financial performance when announcing its third quarter results, which is tentatively scheduled for November 10, 2021.
Reservations are a measure of all sales orders less any known cancellations or refunds during the same period in relation to those sales orders or refunds. Management uses reservations to inform expectations of total sales activity. Reservations are not always an indicator of revenue for the quarter and may be subject to future adjustments. Revenue from managed service bookings is typically accrued over a period of 9 months on average, although larger contracts may be accrued over longer periods. IZEA recognizes revenue from managed services based on a percentage of completion.
To work with IZEA as an influencer or marketer, visit IZEA.com.