Invest in SaaS Ecommerce Software
Retail e-commerce sales have reached US $ 4.28 trillion globally. And it is expected to reach US $ 5.4 trillion by 2022.
Online retailers must use the voucher SaaS e-commerce software evolve their business to keep up with this growth. But with so many platforms available, how do you know which one is right for you?
This article guides you through selecting the right platform before investing in SaaS ecommerce software for your business.
1. B2C and B2B compatibility
A single cloud platform that supports both B2B and B2C e-commerce requirements may be the best choice. These SaaS platforms give you the opportunity to develop new channels and models with minimal investment.
In addition, by invest in a single cloud platform, you don’t need to manage multiple software systems. The software should provide dynamic product imaging, zooming, quick views, and product comparison functionality.
Also find out if the platform has social media âsharingâ capabilities. Some advanced SaaS e-commerce software comes with real-time product inventory and tracking functionality.
Then comes the ability to add different integrations and plugins. The most credible software allows you to add many tools to manage your business.
Choose the plugins according to your business needs. Additionally, check to see if the platform offers omnichannel commerce solutions based on your specific industry needs.
Features such as sales and order management, inventory and merchandising management, and customer service and marketing management can help improve the operational efficiency of your business.
High-quality navigation capabilities make it easy to find products and allow customers to find what they are looking for. Here are some popular plugins that you will need for your business:
- Accounting plugins for sales, revenue, tax and profit
- Email marketing tools to connect and engage with your customers
- Integration of live chat or social media plugins to share your content
3. SEO friendliness
You can’t ignore SEO when building your business or getting your brand visible on digital platforms. Using good SEO practices is beneficial in improving the ranking of your online store on the search engine.
When investing in a SaaS ecommerce platform, consider some of these factors:
- Does this allow you to add a blog to your website?
- Does this allow you to use your domain name?
- Does it allow customers to leave reviews or comments?
4. Mobile friendliness
Did you know that mobile commerce sales are expected to bring in some $ 3.5 trillion by 2021? As consumers increasingly turn to their mobile devices and smartphones to shop online, it’s important to look for an e-commerce platform that allows customers to access your website through a computer. desktop and mobile.
Select a credible ecommerce platform that offers responsive web design programmed to resize automatically. This means that the content is adjusted to fit the screen size of all devices – laptops, mobiles or tablets. A SaaS platform that offers pixel-perfect designs can help create a great customer experience. These advanced software solutions provide greater control over content delivery and response speeds.
5. Customer service
Customer service is essential to attracting more buyers and retaining older buyers. But software crashes and server downtime can prevent your customers from accessing your website.
Choose a platform that offers faster solutions with 24/7 availability to resolve issues.
Also ask if the service provider has self-service and password-protected customer centers for users. This feature enhances shopping experiences with personalization, user-defined default addresses for faster payments, and secure access to multiple credit / debit cards for faster payment processing.
No one wants to put their credit card information on a dodgy website. Web security is vital in preventing hackers and cyber thieves from gaining access to sensitive information about your store or customers.
Before investing in SaaS ecommerce software, make sure your platform supports HTTPS / SSL for safe and secure payment. In addition, the software must be PCI-DSS compliant to provide additional security.
Initially, you might not want to pay for features or storage that you don’t use, but you might need additional features as your business takes off.
Any software you are seeks to invest in should be fundamentally designed to handle workloads beyond its capacity. Businesses need software that grows with them.
It would help if you had ecommerce software that uses decoupled microservices, runs stateless, reduces latency, and avoids databases. Select a platform that gives you the ability to scale without charging exorbitant fees.
Choose the most trusted SaaS ecommerce platform to grow your business
Starting a new business online is a challenge, and with so many options to choose from, it can be a daunting task. Determine what your business will need as it grows and which ecommerce software is best for your needs. Knowing what to look for before investing in a platform can help you be successful.