GI Craft QR Code Based Labeling Coming Soon: H&H Director

SRINAGAR- The director of handicrafts and hand weaving of Kashmir held a meeting with the members of Tahafuz society, which is the registered owner of the six looms viz. Kashmir Pashmina, Kani, Sozni, Khatamband, Paper Machie and Walnut Wood Carvings under the Geographical Indications Act of India 1999, for deciding the labeling parameters of Kani Shawl, Sozni, Paper Machie, Walnut Wood , Copper Ware, Chain Stitch and Khatamband crafts.

Labels of different types were also presented at the meeting to the stakeholders based on their adaptability to the variety of handicraft items.

The proposal of labels based on customers’ choice according to their taste was also discussed and agreed. Technical parameters regarding tags of different types were also discussed and expertise was also sought from members of Tahafuz society.

Pashmina labeling has increased in several ways since the last year and a half, and the department has also introduced hand-knotted rug labeling.

The Handicrafts and Loom Department facilitated the promotion of GI labeled products symbolizing the empowerment of artisans. These initiatives aim to contribute to the recognition and promotion of age-old professions.

The director, while emphasizing the importance of Quick Response (QR)-based labeling of handmade products, pledged to launch QR code-based labeling of IG handicrafts very soon.

Members of the Tahafuz Society appreciated the efforts of Director Handicrafts & Handloom Kashmir for the upliftment of artisans and highlighted the steps taken to revive the industry over the past two years.

In order to build customer confidence, it is important to label Kashmiri handicrafts with QR-based labels. The labeled craft and hand loom received an overwhelming response; tourists and customers show a strong desire for handicrafts bearing the GI label, therefore about 4,500 carpet labels and more than 12,000 Pashmina labels have been issued by the department so far.

The increase in hardware and software for QR-based labeling of GI-certified handicrafts is also underway.

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