German e-commerce software Shopware focuses on UK


Shopware, one of Germany’s most popular e-commerce software providers, is increasingly entering international markets. The company is increasingly present in other countries, with the opening of its first office in the United Kingdom.

Shopware is not the biggest e-commerce software provider in Germany because Magento and WooCommerce are more popular, but it is one of the biggest providers in Germany. In recent years, the company has seen its customer base grow from 50,000 to around 80,000.

UK shopping office

To continue its growth, Shopware is increasingly looking abroad. The UK is their most important growth market. The software provider has been there since 2016 and has generated 500% growth in the past 18 months. To better meet the growing demand from UK customers, CEO Stefan Heyne will be leaving Germany to lead the on-site team, which includes sales specialists, corporate relations managers and partner managers.

Open source helps track innovations

In 2016, Shopware chose to continue as open source software, which likely contributed significantly to the software’s growing popularity. At Shopware Community Day 2018, Co-CEO Sebastian Hamann again highlighted why an open community is so important to him. One of the reasons is that technological innovation happens so quickly, so it’s easier to keep up with it if you involve the lively community. This way, you can react to changes in e-commerce faster.


For example, in the latest update there is room for artificial intelligence, so online store owners can receive recommendations based on the data collected. The company also introduces Shopware Playground. This is an additional platform, where users can try out the latest techniques, such as augmented reality and voice technology.

The company’s roadmap also shows that there are additional options in the software for online store localization, such as flexible pricing setup and presentation, flexible tax regulations, and translation possibilities. improved. This should make it easier for online retailers using Shopware to export their store.


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