Acquires SellerActive, Strengthening Multi-Channel E-Commerce Software Capabilities

AUSTIN, TX, January 18, 2022 /PRNewswire/ —, the leading end-to-end e-commerce-as-a-service provider, today announced the acquisition of SellerActive, a leading provider of SaaS multi-channel e-commerce tools. Following the acquisition of FB Flurry last week, will integrate SellerActive’s powerful multi-channel management platform into its comprehensive end-to-end e-commerce solution to drive broad-spectrum growth and increase brand revenue.

Founded in 2012, SellerActive manages multi-channel sales for 800 major brands representing more than $1.9 billion in gross market value (GMV) through integrations with major e-commerce channels including Amazon, Walmart, and eBay to sync over 50 million listings daily.

From his seat at Portland, OR, the SellerActive team has developed a full-service solution that includes a powerful listing management tool, allowing brands to control how products are presented in key marketplaces and sales channels via a product catalog unique. SellerActive also offers smart inventory management to eliminate overselling; customizable algorithmic pricing to maximize revenue and effortlessly synchronize prices; and fulfillment automation with support for split shipments, FBA and multiple fulfillment centers.

After the acquisition, SellerActive’s hundreds of customers will continue to benefit from the intuitive, full-service, multi-channel solution they know and love, while accessing’s integrated suite of e-commerce offerings spanning multiple functions, including online storefront software, logistics and fulfillment, as well as powerful AI-based unified pixel and analytics capabilities. The entire SellerActive team, including industry veterans with longstanding relationships with Amazon, Walmart, eBay and others, will join the team under the leadership of the CEO of SellerActive Jason Harra, a 20-year market veteran.

“SellerActive was founded to offer e-commerce merchants a streamlined, full-service multi-channel management solution – and by joining we will be able to expand our offering and integrate with the full e-commerce suite end-to-end enablement tools,” said Harra. “Like us, is committed to providing a frictionless, full-service e-commerce solution and helping brands leverage their data to make smarter decisions in their operations. It’s a perfect fit, and we couldn’t be more excited to join the team.”

“SellerActive’s products are built on cloud principles, allowing for near limitless scalability through its solid architecture, horizontal scalability across regions, and robust data processing to enable international commerce. It’s a perfect match with the wide range of products and capabilities our in-house engineering have built teams that share the same attributes of scale, performance and flexibility to propel Cart.comgrowth continues,” said mike svatek, director of innovation at “By combining SellerActive’s powerful technology with 180TradeWith expertise in professional services, marketplace strategy and campaign management, we are creating a true multi-channel e-commerce powerhouse to provide both DIY software and fully managed services for major brands. »

“Multi-channel selling is a critical aspect of the e-commerce space. By integrating SellerActive’s incredible software into the platform, we are expanding our ability to generate actionable insights using both data and industry- and company-specific product insights, to give both established and emerging brands the smart, data-driven tools they need to succeed,” said the Cart co-founder and CEO. com Omair Tariq. “We are thrilled to welcome Jason and the SellerActive team to the family, and look forward to introducing them to the thousands of brands who are already using’s one-stop e-commerce solution to drive sales. grow and scale their business.”

About is the first end-to-end e-commerce solution provider to offer a fully integrated, proprietary suite of software, expert services and infrastructure to scale businesses online. Founded in September 2020 by experienced e-commerce experts, is on a mission to put brands back in control of their e-commerce journey and customer relationships as the premier e-commerce-as-a-service (ECaaS) provider in the space. e-commerce services. offers a multitude of business solutions, including online store software; digital marketing, fulfillment and financial services; customer service capabilities; multi-channel management; and unified analytics across all areas of sales and marketing performance. enables brands of all sizes to work with a single partner to achieve the same capabilities as some of the largest companies in the world. For more information:, LinkedIn.


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