Best Ecommerce Software – 2022 Reviews, Prices & Demos

Businesses, from startups to big brands, need to have an online store or marketplace that can help them reach a wide range of customers. As customers increasingly rely on the internet to search, browse, buy, and buy online, you need to focus on an online e-commerce store.

E-commerce software helps you build your online store to sell products and allow consumers to shop from the comfort of their homes or while on the go. This helps drive sales around the clock and also allows your business to respond faster to customer inquiries with 24/7 customer support options such as live chat, chatbots or a database knowledge. This results in improved customer service, retention and loyalty.

E-commerce software can be implemented in the cloud or on-premises. These tools typically integrate with payment processing software, customer relationship management (CRM) software, customer service tools, and web content management systems to provide an all-in-one system for managing your website and better serve your customers.

There are many e-commerce platforms available in the market, so choosing the right one can be difficult. In this buyer’s guide, we provide all the information you need to choose the best e-commerce platform for your business.

Here’s what we’ll cover:

What is e-commerce software?

E-commerce software helps users create websites to sell products, manage inventory, accept and process payments.

E-commerce software is very similar to shopping cart software – they both help businesses run and manage online stores/sites, but they differ in specific features.

E-commerce software includes website design and hosting, payment processing, marketing, and merchant tools. These tools can be used to build a website from scratch or integrate with existing websites or blogs, and have built-in shopping cart tools.

Shopping cart software, on the other hand, is only useful when the business already has a website and only needs to list its products and services and process payments.

Website Management in Subbly Software (Source)

Common Features of Ecommerce Software


Create, organize and manage a digital catalog of products/services including details, specifications and price.

Order management

Organize, track, monitor and fulfill customer orders for goods and services. The process begins when an order is placed and ends when the customer receives their package.


Facilitate the purchase of a product or service online. This functionality allows customers to store selected products, accept their payments, and distribute this information to the merchant, payment processor, and other parties.

Website management

Create, host and monitor your website. You can also integrate the software with your existing site to monitor, optimize and secure it.


Manage customer lifecycles by storing all crucial customer information including name, contact details and purchase history.

Advertising by e-mail

Create and send commercial messages and email campaigns to a group of potential or existing customers to promote products and services.

Inventory management

Track and manage available inventory. The software helps you track overstock, instock, understock and out of stock products.

Shipping Management

Organize and track orders sent and delivered to customers.

Search Engine Optimization (SEO) Management

Improve the visibility of your website in the results pages of relevant search engines such as Google, Bing and Yahoo.

Multichannel Marketing

Engage with customers using a combination of indirect and direct communication channels such as email, landing pages, and mobile.

What type of buyer are you?

The majority of buyers fall into the following categories:

  • Business-to-consumer (B2C) buyers: Buyers in this category are aimed at individual consumers. The sales process is focused on the needs of a single customer and generally has a smaller order size at lower prices. These buyers need a tool that can help them acquire more customers, provide personalization capabilities to improve customer experience, and gain insights into customer behavior.
    • If you are this type of buyer, you should look for an e-commerce platform that provides built-in SEO tools and marketing capabilities, analytics, content management to manage the information the seller or manufacturer wants transmit to customers, product catalogs and instant information. such as live chat features. These features will help your business reach a wider target market and satisfy customers as well.

  • Business-to-business (B2B) buyers: Buyers in this category refer only to other businesses. They usually sell in larger quantities and at higher prices to other businesses.
    • If you are a B2B business, you should go for a tool that has features like smart search solutions, order tracking, secure and flexible payment options, real-time inventory management, and customer support features. . Unlike B2C companies that compete with low prices, B2B companies tend to hide their pricing strategies from the public. You should look for a tool that gives you the option to grant access to product pricing information only to approved customers.

Benefits of e-commerce software

Let’s take a look at the benefits of using an e-commerce platform:

  • Improved customer service: Website hosting services provided by e-commerce software solutions can help you build and host a website with features that will make the online shopping experience easier for your customers. By listing all of your products on your live site, you can make it easier for your customers to browse and compare products, as well as a faster checkout process. Additionally, order fulfillment and shipping statuses can be tracked at any time.
  • To save money: Running an online store is cheaper than a physical store – there are less running costs for an online store than a physical store that requires you to rent or buy space and to pay employees to staff the location.
  • Improved efficiency: E-commerce software helps increase efficiency by automating manual processes such as creating, categorizing, and organizing new product listings. Whether you need to calculate taxes, print a shipping label, or track an order, an e-commerce platform can take care of it all. This helps improve the productivity and efficiency of your employees because you can serve your customers faster.

Key Considerations

  • Deployment method: A cloud-based e-commerce software solution has lower maintenance costs than an on-premises solution because everything is stored in the cloud and taken care of by the service provider. Additionally, choosing cloud-based software will provide the flexibility to meet the needs of seasonal or hourly promotional spikes in traffic to your shopping site. A cloud-based solution can easily scale up or down to meet the real needs of your business.
  • Mobile access: An e-commerce site with a mobile app or designed for mobile access can help customers easily browse and compare products, check product availability, find discounts, and order from anywhere. When evaluating e-commerce software, select software that provides platforms to design and build mobile-ready solutions for your business.
  • Third-party integrations: The main purpose of e-commerce software is to support the work of your website and increase the operational efficiency of your business. To do this, you need to integrate your platforms to share data to get better visibility into your revenue generation and other business operations. Make sure the e-commerce software solution you choose integrates with your company’s existing platforms, such as enterprise resource planning, accounting software, inventory management software, customers, marketing tools and SEO tools.

Market trends to understand

Here is an e-commerce software market trend to keep in mind when shopping:

  • Augmented reality (AR) in e-commerce will improve shopping experiences. While customers want to shop from the comfort of their own home, retailers and e-commerce sites are looking to give them a more store-like feel to enhance their shopping experience. E-commerce platforms offer augmented reality features through their solution. By using augmented reality on their website, companies can provide 3D views of their products to show what they would look like in a user’s space, which will greatly facilitate purchasing decisions. For example, shoppers can view furniture in their homes and try on sneakers and clothes from home.

Note: The app featured in this article is an example to show functionality in context and is not intended to be an endorsement or recommendation. It was obtained from sources believed to be reliable at the time of publication.

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