Benefits of using e-commerce software in your retail business

You need money to buy anything, but not necessarily everything.

Again, if you think money alone can make you make more money, I strongly don’t believe that. For me, and for most startups as well, I think it’s just the path you choose to make money that matters.

With the advent of open source technologies and lower cost solutions provided by online store builders, the above statement is absolutely true. And the results are what you see in various reports.

For example, PrestaShop, one of many e-commerce software vendors, currently powers more than 230,000 stores. Which allows them to power so many stores with their open source and cloud solutions, which they offer for free, making it easy to get started online. There are dozens of similar providers on the market that do pretty similar things.

According to a Forrester Research e-retail forecast, e-retail sales in the United States are expected to increase by 57% by 2018. All of this leads to the fact that there are enough reasons why commerce electronics has become so popular.

And who, besides startups, could better explore the field of e-commerce and make it a next-generation business arena? The process is still ongoing and so are the benefits of using e-commerce in business.

Startups need help with implementation, not just ideas

An idea could be a great recipe for startup success, but it takes a lot more than that to thrive day in and day out and run a profitable show. The proliferation of online store builders and the acceptability of drag-and-drop template-based site templates by a wider range of users has made it clear that there is no inexpensive alternative to e-commerce.

If you notice, you’ll see a common trend among young Internet entrepreneurs today. Most of them are fueled by great business ideas, but they are nipped in the bud only because of implementation support that costs dollars.

Let’s understand their psychology and preferred business model to dive deeper into it. For any startup, you would see a set of common traits.

  • I don’t have money to start a business, but I would like to start one.
  • I want to earn money quickly and easily.
  • I want to make money before I spend money.
  • I don’t want to park my savings or depend on crowdsourcing to arrange funding.
  • I can only invest time, effort and my economic intelligence to start an online business.
  • I should not suffer heavy losses if I fail in my business.
  • If I need further help or support from third parties, it should come to me as a free online service.
  • I can take risks, but not at the expense of my savings or my capital.
  • I need a reliable online platform that can run my business for free.
  • I don’t want to learn programming languages ​​or coding to set up and manage my online store.
  • I don’t want this business initiative to be a burden on me in the next 15 or 20 years.
  • I can grow my business online and scale up in due time.

The path to building online stores and selling without a physical store is perhaps the easiest and most popular option.

If you meet the PrestaShop entrepreneurial team, a family of e-commerce enthusiasts, you will know how easy it is to create and manage a successful online store at no cost. Yes, create an online store with all the features Basic doesn’t cost you a penny. Of course, there is a cost once you upgrade your store to enjoy premium features and take your store to a new height. This may be when your store will grow.

So, what are the most influential factors driving startups to explore more and more online store building opportunities?

Easy site setup to get started

Some of the best eCommerce store builders can walk you through every step of creating and setting up your eCommerce store, from designing the homepage to adding product details to payment security. and all the rest. Simple and intuitive web design interface, a large number of add-ons, online community-based help, technical support, feature-rich third-party application integration, as well as an advanced shopping cart feature set. purchase – e-commerce software providers can actually help you set up an online business in hours if not minutes.

Shorter sales cycles

Maximum return with minimum effort and investment – this is what e-commerce solution providers have tried to put into their products. Hundreds of quickly installable features with simple one-click setup can simplify daily back-office management tasks and help you focus more on your store’s salable properties, not administrative functions.

Easy payment solutions

Once your store is ready with the secure shopping cart installed, everything is ready for you to earn money. With powerful shopping cart payment and shipping tools, you can choose from popular payment gateways and accept direct payments through all major credit cards, debit cards, e-checks and more. Once you have installed an e-commerce template, all you need to do is select and install a payment module, then configure the payment settings.

No shipping hassles

Simply select a sourcing zone per country and the carrier you wish to install from a handful of payment management solutions. All of these integrated services are out-of-the-box for an online merchant. Plus, you can manage logistics details, set discounts, and configure tax rules right from your back office.

Flawless customer service

Customer satisfaction and delight are the primary goals of any trader. The easier the shopping experience, the better. With a powerful e-commerce platform, your customers enjoy the convenience of PayPal Express, Guest and Account Checkout as well as phone ordering.

You can even maintain a centralized customer management system within your online store and manage the creation of new customer accounts, modification of orders as well as the retention of existing customers. Implementing, managing, and modifying customer service is not complicated.

Integrated marketing and shopping features

Direct access to internet marketing tools and powerful fully loaded marketing features makes e-commerce software an “all-in-one” solution for every online merchant. With built-in eCommerce SEO features, your store can rank higher in search engine results and you can invite a wide range of new customers with less effort. Additionally, an e-commerce platform’s out-of-the-box marketing analytics and statistical tools can help you analyze real-time data and make better decisions.

Store owners can also set dynamic pricing rules, offer discount codes and vouchers, and encourage positive customer reviews with almost no extra effort. Creating customer loyalty programs, email marketing, newsletter subscriptions, managing affiliate programs, daily deals and gift certificates – it can all be easily done with the powerful email marketing features of a platform. – form of e-commerce.

Help and support services

Most popular e-commerce software providers offer substantial amounts of resources for online merchants. Whether it’s training related help, comprehensive documentation help, live technical support, live chat, video tutorials, live webinar, whether individual coaching or help via a community forum, an entrepreneur can reap all the benefits whenever they need it. And they are free!

Imagine how much time and pain it takes to create a physical store. He is quite relieved here. This article tells more about e-commerce shopping carts for small businesses. And you can always go further and learn the approaches that could shape the future of e-commerce.

A startup myth

There is also a myth that an increasing number of startups are creating online stores almost every other day just to try their luck. Many people think that only money conscious people are embracing this next-gen e-commerce technology to run better businesses. However, this is not the case. Any business, whether online or offline, needs consistent and serious effort from its owner.

The only reason startups are using e-commerce as a software solution in leaps and bounds is that it makes their basic work easier and almost provides them with a ready-to-go sales system. Of course, there are many practical and multi-faceted options. features of an e-commerce platform that help store owners save on their infrastructure costs and labor hours, but it doesn’t automatically earn them revenue.


The e-commerce software acts as a tool with many add-ons to get you started easily throughout the life of your store. The rest depends on your deliverables, customer engagement models, support system, and other USPs that customers expect from an online merchant.

Creating a website is just the beginning of launching your business online. You can’t use it effectively until you have your own marketing strategies and a chain of other associated activities going on.

It is therefore clear that making a quick buck by creating an online store is not what e-commerce software is intended for or even valued. The tooling capability and lower cost technology solution is what makes e-commerce software “a friend in need, a friend indeed” for today’s startups. If you are a startup and have a brilliant success story to share, please share it in the comments below.

E-commerce photo via Shutterstock

Comments are closed.