AppHub Launches E-Commerce Software Platform to Drive Merchant Growth

NEW YORK–(BUSINESS WIRE)–AppHub today announced a new e-commerce software platform to deliver an integrated suite of complementary applications that can simply and affordably help merchants succeed. Alongside the launch, AppHub announced that it had received a $60 million growth investment from Silversmith Capital Partners, a Boston-based growth capital firm. The investment will support the company’s in-house new application development and strategic acquisitions of e-commerce application companies as it expands its suite of industry-leading software solutions that enable e-commerce merchants to start, grow and to develop their activities. AppHub’s platform currently serves more than 100,000 merchants through more than 20 apps, including recent acquisitions of six founder-led e-commerce app companies:

  • Conversion Bear: Full Suite of Conversion Apps for Traders

  • Nextsale: Software that helps e-commerce stores convert customers through lead generation and social proof

  • OrderBump: A powerful one-click upsell app that helps merchants increase average order value through cross-selling and upselling at checkout and after purchase

  • RichReturns: A comprehensive returns app that allows small and large brands to automatically process returns, exchanges, and refunds for their stores through their brand returns portal

  • RoboTurk: a shipping address validation app that has been used by thousands of merchants to eliminate e-commerce delivery errors

  • ViralSweep: software to help brands drive customer engagement through sweepstakes, contests, and other marketing campaigns

AppHub was founded by Kris Eng, Arjun Batra and Wilson Lee, who shared the vision of an integrated growth platform for e-commerce merchants. By leveraging the company’s industry-leading suite of applications and trusted customer support, merchants simplify business processes and create opportunities for growth across product categories, geographies and platforms. e-commerce. AppHub partners with entrepreneurial and expert e-commerce developers who are passionate about providing merchants with the technology they need to maximize their success.

“The e-commerce ecosystem has grown so rapidly that it is often difficult for merchants to navigate and find the best partners and pathways to grow their business. Our mission is to advance the future of commerce by providing a trusted toolkit that empowers merchants to run their businesses better, grow faster, and deliver great products and experiences to their customers.” said AppHub co-founder Kris Eng.

“With backgrounds as founders, entrepreneurs, and developers in the e-commerce segment, AppHub’s leadership team truly understands the challenges and opportunities merchants and developers face as they grow their businesses,” said Silversmith General Partner, Sri Rao. “We believe AppHub is well positioned to provide the tools e-commerce merchants need to improve customer experience and drive growth. We are delighted to partner with Kris, Arjun and Wilson and look forward to working with them as they continue to evolve the business.

“Having the right apps in place today is key to the success of e-commerce merchants,” said AppHub co-founder Arjun Batra. “We are thrilled to partner with the Silversmith team to realize our vision of delivering innovative software that empowers merchants to build and grow leading e-commerce businesses, allowing them to focus on what they love to do. .

As part of the investment, Sri Rao and Lyndsay Kerwin of Silversmith have joined AppHub’s board of directors along with Chris Hecht, head of business development and product partnerships at Databricks, and Kris Eng and Arjun Batra, co -founders of AppHub.

Kirkland & Ellis served as counsel to Silversmith Capital Partners and Greenspoon Marder served as counsel to AppHub.

About AppHub

Based in New York and San Francisco, CA, AppHub is an eCommerce merchant software platform that brings together best-in-class software applications to drive merchant growth. AppHub’s suite of products includes over 20 apps used by over 100,000 merchants on platforms like Shopify, Magento and WooCommerce. AppHub’s mission is to create software that advances the future of commerce. For more information, visit

About Silversmith Capital Partners

Founded in 2015, Silversmith Capital Partners is a Boston-based growth capital firm with $2.0 billion in capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing and profitable healthcare and technology companies. Representative investments include ActiveCampaign, DistroKid,, Iodine Software, LifeStance Health, and Webflow. Partners have served on the boards of many successful growth companies, including ABILITY Network,, Liberty Dialysis, Passport Health, SurveyMonkey, and Wrike. For more information about Silversmith, please visit or follow the company on LinkedIn.

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