Akerna launches ‘Akerna Connect’ – new e-commerce software that enables cannabis dispensaries to digitally reach customers
Cannabis software company Akerna (NASDAQ: KERN) announced his new offer Wednesday – Akerna Connect. The new e-commerce software provides a suite of digital marketing tools to retailers and dispensaries enabling locations to reach their consumers and improve their shopping experience thanks to online ordering, loyalty programs and text messaging.
With Akerna Connect, dispensaries can reach consumers digitally when they are not in store. The platform allows the dispensary to design personalized campaigns with interactive content and personalized messaging to re-attract customers to the store, drive traffic to their online menu, and further engage their target audience.
How it works?
If a consumer is shopping at a dispensary that runs Akerna Connect, they can order their cannabis products online through the retailer’s website., which will display the dispensary brand when running Akerna Connect on the backend. Additionally, consumers can opt for loyalty programs and SMS alerts.
“Our latest addition to the Akerna ecosystem, Akerna Connect, enables cannabis retailers and dispensaries to reach their customers when they are not in store through text messaging, loyalty programs and e-commerce options. In an increasingly digital world, these tactics will help clinics increase awareness, foot traffic and sales for their locations, ” Jessica Billingsley, CEO of Akerna Benzinga said. “This is our newest product designed to support the modernization and success of the cannabis industry. “
Over a dozen cannabis companies are successfully running the software, which has been designed to meet the industry’s unique regulatory and compliance needs.
“The tools Akerna Connect provides to our clinic are a game-changer. Akerna Connect is a central element of our marketing strategy which generates our daily pedestrian traffic ”, added Natalia Rivera, President of the Emerald Cannabis Wellness Center.
Akerna shares were trading down 1.25% to $ 3.16 per share at the time of writing mid-morning Wednesday.
Photo: Courtesy of Akerna