A Competitive Look at B2B Ecommerce Software Suites

Pressured to engage and serve customers online on their own terms, more and more B2B companies these days are opting for the most flexible mix of e-commerce technologies that suits their market position and business needs. financial and technical resources, notes Forrester Research Inc. in a new report on e-commerce. Technology.

Joe Cicman, Principal Analyst, Forrester Research

“Others choose to assemble a suite of solutions tailored to their needs,” allowing them to “find exactly what they need to effectively manage their digital businesses,” according to “The Forrester Wave: B2B Commerce Suites, Q2 2020,” by Forrester analysts Joe Cicman and Emily Pfeiffer.

Details on 13 e-commerce providers

The report reviews 13 B2B e-commerce technology suites that met Forrester’s inclusion criteria, including a minimum of $20 million in B2B product revenue and a “strong focus” on B2B e-commerce that includes several critical components of a B2B commerce technology suite. These components, whether native to each vendor’s platform or made available through an app store or through pre-integration with a third-party application, include product information management (PIM), digital assets (DAM), content management system (CMS), order management system (OMS) and configure-price-quote (CPQ).

Forrester scored each of the 13 B2B e-commerce suites on several criteria, including personalization, analytics, AI and machine learning, support services, product vision, and number of customers. The report’s 13 technology vendors are listed in alphabetical order: Adobe, Big Commerce, commercetools, Elastic Path, Episerver, Insite (now part of Episerver), Intershop Communications, Oracle, Salesforce.com, Sana Commerce, SAP and Unilog Content Solutions. .

The report advises businesses looking for a commercial suite to consider suites with offerings such as:

  • Pre-built deep technology integrations which allow a practitioner to integrate multiple applications with common tools and make changes “in real time and do not require batch processing or manual updates to take effect”;
  • Applications including OMS, PIM and related functions such as customization that meet the specific needs of their vertical industry without requiring customization;
  • A software-as-a-service and microservices-based cloud platform designed to provide frequent, “painless” technology and feature upgrades with no downtime to keep up with rapidly changing customer demands.
Emily Pfeiffer-Forrester

Emily Pfeiffer, Senior Analyst, Forrester Research

Cicman and Pfeiffer also collaborated on a similar report Forrester just released on retail e-commerce technology suites, which includes some of the same vendors as in the B2B report.

Additionally, Forrester recently released two reports – “Where to Adjust Tech Budgets in the Pandemic Recession” and “Essential Technology Solutions for Pandemic Management” – covering the use of technology in managing business operations during the pandemic and recovery. expected. In this latest report, it lists “essential” technology applications and samples of customer experience technology providers, including chatbots, customer feedback management and social listening platforms, and transactional content such as electronic signatures.

It also lists applications and vendors for risk and crisis management and for managing employee experience.

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